Thursday, July 4, 2013

Green Man Gaming: How to interact with the customers

So for the past few days, Green Man Gaming has been running major sales on PC games for the gaming client Steam, a sale they are dubbing the 666 sale. Six games on sale, every six hours, for six days. Now I do not know how many people go to Green Man Gaming for sales as much as they might go to Humble Bundle,  Indie Gala, or the Steam store itself since they have good sales at times, but I do have an immense respect for GMG. As expected with any major online sales, the website received a lot of traffic from the sheer amount of people trying to access their website at one time, not to mention the transactions going on. What I really like about them is the fact that GMG listened to the people and what they had to say.


During the first sale for the "666" promotion, the website literally crashed due to the traffic it was receiving. They were able to bring the website back up multiple times between their first sale and now (they are on 9 of 24 as of), but it usually went down for an hour due to maintenance during each sale. What made me really like the company was that they always communicated with their community through their blog page. They maintained good relations with their customers in the tough times by communicating with them and informing them of their progress with expanding the servers and the deals. I don't see large companies doing this anymore. Larger companies usually post once or twice during an ordeal concerning their business and leave their consumers large out of the loop. Over at GMG, they discussed the issues with their audience and assured them that their sales would continue, and they even brought back some of the sales that could not be purchased due to the website's maintenance. GMG understood their shortcomings and were honest about, as opposed to other companies that may have  twisted their words around in order to make themselves look good. I may have only recently gotten into PC gaming and websites that offer games, but Green Man Gaming is at the top of my book for their superb efforts in providing the gaming public with the great sales and customer service they offer.
This blurb if from one of their blog posts, and it can give you a taste of what Green Man Gaming is really about during the whole 666 game promotion:

"Finally, I'd hope we're a lot more humble - we've had some problems and you've stuck with us.  We've been in business for just over 3 years and we're selling globally - and you are part of that. We might not get it right every time but, make no mistake, we are all about getting great games to you.
Keep talking to us - good, bad or indifferent, it will make us better"
James, George, Darren and the rest of the GMG Team


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